Assouline Books Check Into the Plaza Hotel
New York's grandiose Plaza Hotel is bringing in some equally high-brow retail tenants to solidify its reputation as something special. After luxe British cell phone brand Vertu opened their second US store in the Plaza (the first is in Vegas, natch) at the end of April, the Warren-Tricomi salon followed and then all fell still until recently.
Assouline, the publisher of vellum-inous artsy coffee table tomes, has just opened their first US store inside of the Plaza, overlooking the lobby so that shoppers can look down at everyone else not buying Assouline (and who are probably Taschen fans).
Perks to shopping in the store include: having champagne delivered from the Rose Bar, touching a hippo skull, feeling up a Goyard suitcase, perusing the $2,000 humidor library and gingerly browsing the vintage book selection curated by the company's founder, Prosper Assouline.
So what's next for the "Plaza Retail Collection?" A whole slew of ritzy retailers will be moving in soon: Rachel Roy, Seize sur Vingt, Ghurka, Caudalie spa, Jay Strongwater home goods, and Austrian confectioner Demel.
[Photo via Men.Style.Com]