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Hotels and Social Networking :: Sketchy or Seriously Innovative?

July 17, 2008 at 4:18 PM | by Jenna | 3 Comments

We came across community and social media blogger Chris Brogan's discussion on social networking at hotels and we got to thinking about some of his points. Should hotels create their own online social networks? And what about hotels that carve out their own corner of social networking sites by creating MySpace or Facebook pages - what sorts of features do guests want to see from them?

First thing's first: hotels with their own social networks, a la Pod Hotel's Pod Community Blog where guests can post on a forum to find other folks to eat/drink/shop with during their stays.

What if every hotel had its own little social network like that? You know, an opt-in program for guests who are chillin' at, say, the X Hotel in Anywheretown who want to meet some other travelers? They create a profile and link up with people who share their interests or just want to grab a martini (or more, even). Cool? Or sketchy like a mom on Facebook? (No offense, Mom!)

And then we've got the MySpace and Facebook pages. When we "friend" a hotel on these sites - like Bryant Park on Facebook or any hotel on MySpace - what are we looking for?

We'll get it started: we'd love to see special rates and packages, cool photos or anything we can't get on the hotel's website. We want to be offered something exclusive on a hotel's social networking page in order to allow a hotel to enter our sacred friend collection.

While you're pondering both questions, check out some of Chris' points on hotels creating their own social networking sites -- he talks about how they should be monitored (yes), regulated (yes), and easy to use and even suggests incorporating some cool features like ride sharing. We think they're a neat idea as long as they are kept under control so they don't become a Craigslist-esque mess of 'casual encounters' personal ads.

So, what do you think? Is it a good idea for hotels to build their own social networks for guests whose stays overlap? And as for the hotels on those already-established sites, what are you looking for in a hotel Facebook or MySpace friend?

Drop your thoughts in the comments below!

3 Comments

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  1. reb3

    HotelChatter Member

    YES

    I say yes for Social Networks in hotels, why not? look what happens when you play with others free slots machine in Vegas, everybody have fun and it is the best Social Networking there is...
    February 2, 2009 at 3:01 PM
  1. Yoopster

    HotelChatter Member

    Yoopster

    Ever been stuck in your hotelroom bored out of your mind, in a beautiful city to explore and wanting to meet others in the same hotel? Ever had to sit at the airport for 6 hours or more layover or your flight being delayed, bored and wanting to meet others in the same airport?
    If you are a business traveler, pilot, flight attendant, on vacation .... and always are bored during your airport travel and hotel stay, then welcome to the world of "Yoopster" where travel networking has never been easier. Founded by a business traveler, Yoopster is a travel utility network where users connect staying in the same hotel or nearby location. For those travelers who get stuck at the airport for long hours and are bored, there is a section for you to connect with other fellow travelers who are also stuck at the airport. This service is free for ALL travelers.

    Use http://yoopster.wordpress.com for discussion about the site

    Please support us in spreading the word and having hotels register so all business travelers can connect with each other.

    Yoopster Team

    February 3, 2009 at 1:24 AM
  1. Brotaich

    HotelChatter Member

    We do this

    Funny I never read this post sooner. We set up Social Media Networks for business locations and Hotels are a potential goldmine when done well. We have the benefits of developing a social hotel network here http://www.brotaich.com/site/client-types#Hotels.
    June 10, 2009 at 12:23 PM

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