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Hawthorn Suites New Website Features Guest Reviews and Ratings

July 16, 2008 at 4:35 PM | by juliana | 0 Comments

In a remarkably ballsy move, Hawthorn Suites has revamped its website to include actual guest reviews and ratings. These are gathered from the brand's electronic surveys.

From the official press release, Allison Solomon, VP of Electronic Marketing and Distribution for US Franchise Systems, Inc says:

"Today's travelers are seeking the advice of their peers. By adding guest reviews and ratings to our hotel information, we're ensuring a balance of facts and opinions so that guests are secure in their decision to stay at Hawthorn Suites."

Naturally, we were curious to see what kind of reviews would be posted. So we checked out the site for the Hawthorn Suites in Manhattan Beach near LAX and found this review, along with a five-star rating from "Keith":

I would absolutely stay at this hotel again. Excellent staff, very clean rooms, great location, super parking and internet. Excellent!!!! Keith - El Paso, TX

And we found another glowing review and five-star rating at the Boston property:

I want to express a very positive comment to your group sales staff. I was extremely impressed with their service. Sarah - Boston, MA

Now, we're not saying these reviews are fake. We bet they are very real. It's just that they are just all spectacular and we wonder if Hawthorn will ever let the not-so-positive reviews in as well.

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