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Loyalty Program News :: Loews Announces 'You First'

Where: United States

Loews has just launched a new no-BS loyalty program (to replace Loews First) that does exactly what any loyalty program should: reward guests for number of stays, plain and simple.

With the You First program, you can receive perks after your very first stay and the rewards range from free Internet and late checkout to upgrades and free rooms.

The system is pretty straightforward:

Member - 0-1 stays; Blue - 2-4 stays; Gold - 5-9 stays and Platinum - 10+ stays.

Benefits include American Express Membership Rewards points and partner discounts for all member categories; free room upgrades, late checkout, guaranteed availability, free access to property fitness centers, and free internet for Blue through Platinum members; VIP on-property amenities for Gold and Platinum members.

Also! You First members qualify for fun discounts with Loews' partners and you can score major price breaks on things like Fischer Price items and Fiji water. More details on the program can be found here.