Hotel Blog Watch :: Aloft Washington-Dulles North
With the Aloft hype machine in full-effect as Starwood begins to close in on world domination, it's refreshing to see an Aloft property that has taken things (albeit ever-so-slightly) into their own hands as far as making the hotel feel a bit less, well, corporate.
The Aloft Washington-Dulles Airport, which is slated to open in early November, has their own blog and, honestly, we're really happy it exists, if only because it doesn't look like it was created by the pink-loving, sometimes slang-abusing Starwood marketing squad.
While a good bit of the content on the blog is no more than copied-and-pasted press releases, some of the stuff is very honest-to-goodness, community-specific news and updates on the project's construction progress.
Our fave entries are the staff intros because they give the property an identity and the personal entries help to tone down the one-of-many feeling of the rapidly-multiplying brand. Also, fun fact: the biggest fish the GM ever caught was "a 4.5 feet long / 2 feet in girth Rockfish."
Leave a Comment
Not yet a member? Click here to become a member.
Already a member? Login below: