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Aloft and Element Lexington Bring Starwood Closer to World Domination Today

Go To The Hotel's Web Site Where: 727 Marrett Rd [map], Lexington, MA, United States, 02421
July 1, 2008 at 10:44 AM | by | Comments (2)

Once upon a time, our eager eyes were fixated on little ol' Lexington, Massachusetts because we'd been told the very first Aloft would open there.

It didn't. We blamed Canada.

And then another Aloft popped up in Rancho Cucamonga, and we were all, "whatever, Lexington, we're not waiting around for you."

Then we scored some pics of the first-ever Element, which was set to open in Lexington, and we were excited all over again -- especially since it looked a lot more spacious and comfy than the Aloft we visited in the meantime.

And today, July 1st, marks the birth of both the Aloft Lexington and Element Lexington properties, bringing Starwood just that much closer to world domination.

Placing both of these hotels in the same market (on the same day and on the same piece of land, no less) when the two products are very similar might be a bit of a risky move, but then again -- all the revenues are going back to the Starwood Mothership either way, so it's not really like these two properties are going to cannibalize each other.

While the idea behind the brands was sort of a "element:Westin::aloft:W" sort of relationship, we're curious to see how these two concepts fare compared to one another when they're in the same market.

Also, when you're staying in an Aloft and you see the eco-friendly Element out your window, won't it make you feel guilty? Like you're parking your gas-guzzling Hummer next to a little Prius?

Just saying.

Room rates for Element Lexington start at $159.00; Aloft rooms start at $169.00.

Hotels mentioned in this story

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Return to » Aloft and Element Lexington Bring Starwood Closer to World Domination Today


Re: Aloft and Element Lexington Bring Starwood Clo

it feels almost like armageddon. we've been waiting so long for these two to open and now that they are here, what ever will we write about?
juliana on July 1, 2008 at 11:28 AM #Permalink

Re: Aloft and Element Lexington Bring

I know! Starwood needs to come up with new hotel brands for us to salviate over for a few years before the first one (this time in Iraq, not Canada) opens.
AndrewC on July 1, 2008 at 12:04 PM #Permalink

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