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Hotel Blog Watch: Stan d'Arde Blog is Below Standard
6/03/2008 at 9:00 AM
Tags: Standard Hotels, Hotel Blog Watch, Hotel Blogs

A few months ago the marketing persona of the Standard Hotel group, Stan d'Arde, was kicked off Facebook since he's not a real person. But in the background since December, Stan's been quietly blogging away on the Stan d'Arde blog. You can't keep a good man down.
The Stan d'Arde blog claims in its first entry that it's going to keep us up-to-date with fashion, music, entertainment, dining (and the list goes on) in New York, Los Angeles and Miami, where you can find Standard Hotels. In fact, there is even a different blog address for each city, but apart from a change of background color, the content is identical.
And the content is where things have started to go wrong for Mr Stan d'Arde, we think. At the beginning, they did seem to feature exhibitions or restaurants as promised, but recently the posts seem to be all a bunch of advertising. Bodywash, USB jewelry, Armani rollerskates ... and not a post since April.
All of which leaves us pretty unimpressed with Stan's blogging abilities--hopefully the Standard Hotels chain are finding a replacement with a less corny name.
Related Stories:
'Stan' From Standard Hotels is Booted Off Facebook
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