Loyalty Program News :: Carlson 'Does the Math' for Us

June 2, 2008 at 10:04 AM | by Jenna | 0 Comments

For a while now, we've been keeping tabs on Carlson Hotels, the rapidly-growing parent company of Regent, Radisson, Park Plaza, Country Inn and Park Inn. They've been hard at work revamping and expanding goldpoints plus, their guest loyalty program, so we checked in with them this morning to see what's new.

On top of the eco-conscious recently-launched program allowing goldpoints plus members to donate their points to CarbonNeutral, your goldpoints can also score you dinners at TGI Fridays, subscriptions to The Economist and, if straight up cash-money is your thing, prepaid Visa or Mastercards to support your shoe shopping habits.

Oh, right--you can earn free nights and frequent flier miles, too.

Basically, goldpoints members earn 1,500-2,000 points for every $100 spent at a Carlson Hotel. 2,000 points = 250 miles on any one of 20 airlines, 15,000 points = a free hotel stay, and. . . oh, it's Monday. We're confused already. But wait!

Enter Do the Math, Carlson's newest goldpoints website. Essentially, it's a calculator that allows you to input how many nights per year you stay at any hotel, and the amount of money you typically spend per night to stay there.

It will calculate the number of points you'll earn as a goldpoints plus member, how many free nights you'll score and how many frequent flier miles you'll get. And then--the kicker--it compares the results to what you'd earn with the loyalty programs at Marriott, Hilton, Starwood, Hyatt and IHG.

There's lots of fine print, of course, but the calculator is pretty cool if you can get past the freaky dude with the floating arm. Plus, we like it when people do math for us on Monday mornings and then offer us free stuff.

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