Hearst Communications Says "Oh No You Didn't" To Cosmopolitan Resort in Las Vegas
The Hearst Corporation is suing the developers of a resort, casino and beach club in Las Vegas. You may ask: whatever could the Hearsties, a magazine publishing company, want to sue the developer for? Turns out the resort's name is going to be The Cosmopolitan, and that's the name of one of Hearst's biggest publications. Women's Wear Daily reports:
The Hearst suit alleges the defendants are seeking to trade off of the publisher's "famous, long-established family of marks...and [the defendant] has stated its intention to use those marks in connection with goods and services that are the same as or related to the goods and services to which the public associates the marks with [Hearst Communications Inc.]."
Unless the resort plans on having in-room sex quizzes, 37 ways to get a bikini body in three weeks, and embarrassing moments tell-all as part of its resort services and amenities, we kinda think this lawsuit is without merit. And besides there's like a ton of other Cosmopolitan hotels out there already. Now if the resort wants to publish its own magazine called Cosmopolitan, then we've got a problem.
The resort is on track to open in late 2009 and will feature over 2,200 condo-hotel units, 800 hotel rooms under the Grand Hyatt flag, retail and restaurant space and a beach club. Hmmm...then again, 37 ways to get a bikini body in three weeks might actually be a good hotel service to have here.
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