The W Midtown Atlanta Opens Today

Where: 188 14th Street [map], Atlanta, GA, United States, 30361

5/29/2008 at 9:38 AM
Tags: W Hotels, Hotel News, Atlanta Hotels, Hotel Openings, Hotel Hype, Thom Filicia

The W Hotels brand is one step closer to completing its hotel monopoly on the city of Atlanta as the second W Hotel opens today in midtown. A third and fourth W Hotel is schedule to open next year, making Atlanta just one hotel behind New York for the title of most Ws in a single city.

Now you must be asking why so many Ws in Atlanta? Turns out the city has a bumpin' hotel market:

Atlanta has four distinct hotel markets, and W wanted to have a share in each, [Frits van Paasschen, Starwood CEO] said. Perimeter caters to residential and shopping while Buckhead grabs the business crowd and the well-heeled looking to drop cash at Lenox Square Mall and Phipps Plaza. Midtown is where celebrities come to party and lawyers entertain their clients, and downtown brings in conventioneers.

Looks like lawyers will get some "techno glam" when they visit The W Atlanta Midtown. That was the inspiration/theme behind this hotel, which was once a Sheraton. The hotel has sleek lines, "clubby" public areas (read: bars and music in the lobby) and gray and black interiors.

More Ws are set for downtown and Buckhead. The W Downtown will have residences atop it and according to Mit Shah, the owner of the W Buckhead, it will be more "shabby chic" interiors, designed by Thom Filicia of "Queer Eye for the Straight Guy" who also did the renovations of the rooms at the W Westwood.

We couldn't find any rooms online open tonight but we did find something on Saturday--a Wonderful room with King bed for $215 a night at the internet rate which is pre-pay and no cancellations allowed.