Would You Pay to See a Concert in Your Hotel?

May 1, 2008 at 12:44 PM | by jennm | 0 Comments

Many hotels have long professed to be patrons of the arts, housing their own art collections that no one ever looks at or, on a lesser scale, offering discounted museum tickets.

Guest Hotels is now taking it all a step further by turning its five London properties into stages featuring cabaret and indie artists, as well as providing guests with back-stage passes to London celebrity events.

Central to the idea is the Concierge Club, open to everyone for a fee of $340, which provides members with exclusive access to the events, as well as to exhibitions and shows at the Institute of Contemporary Arts and the Tate.

If you've ever wanted to found something here's your chance: The first 1,000 people to sign up will be considered founders, pay a discounted fee of $280 and be awarded a free night's stay in a Guest Hotel.

The first hotels to incorporate the program will be The Jones and Nest, opening this summer in Bayswater, with existing properties Blakes Hotel and Guesthouse West joining the program soon after. A fifth property will open early next year.

Though we've always liked the idea of being cemented in history as the founder of anything, we're going to hold onto to our weakening dollar until we see what kind of indie acts Guest Hotels can land. Book bands like The Kooks and we may find ourselves persuaded.

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