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Sandals Resorts

Sandals Introduces Budget Brand--The Grand Pineapple Beach Resorts

April 4, 2008 at 11:05 AM | 0 Comments

Travel Weekly reports that Sandals, Michael Scott's favorite Caribbean getaway, has introduced a new budget brand called Grand Pineapple Beach Resorts.

Two existing resorts will be reflagged with the new brand. The 180-room Grand Pineapple Beach Resort on Antigua's northeast coast will become the Grand Pineapple Beach Antigua, and the 65-room Negril Gardens in Jamaica will become the Grand Pineapple Beach Negril.

The brand will be open to both families, couples and singles. It will be all-inclusive and cover accommodations, meals, snacks, unlimited drinks, watersports and entertainment. The rates will be about 35 to 55 percent cheaper than the other brands. This is because the resorts will be more straightforward and are simpler and cheaper to operate, according to a Sandals rep.

Sandals already has three other brands in its portfolio including the namesake Sandals, the Beaches and the Royal Plantation Collection.

Here's a complete Sandals breakdown:

· Sandals: Sandals-branded and couples-only resorts are found in Jamaica, Antigua, St. Lucia and the Bahamas.

· Beaches: Beaches are family-oriented resorts found in Jamaica and Turks & Caicos.

· Royal Plantation Collection: This high-end luxury brand is found on Ochos Rios, Jamaica and Fowl Cay, Bahamas. Both resorts have options for private villas.