Hotel Blog Watch: The Angler's Blog Doesn't Thrill Us, Yet
We've already been quite impressed with the Angler's Boutique Resort Hotel in South Beach, Miami, but last time we checked it out, we weren't so impressed with the nearly empty Angler's Blog.
That was early days and the blogging has improved a little bit since then. There are a few more posts, and they do contain legitimate news about the Angler's Resort--for example, their excitement at winning the Hotel Opening of the Year Award at the recent Hotel World Awards in Vegas. We were also intrigued by their post about minibars; apparently theirs includes an intimacy kit "which comes outfitted with your very own personal 'friend'".
The downsides to the Angler's Blog? First, there's not enough of it--just two posts in February, not really enough to keep us keen. And second, too much is verging on straight promotional advertising. We are waiting for more hotels to learn that a blog shouldn't be a list of specials and self-promotions.
We want something that's interesting to read--a few stories about recent guests, or the life and times of working in a hotel. The Angler's blog does, at least, have a nice informal style happening, but just because something is written in a readable way doesn't always make it interesting enough to read it.
And in turn, that doesn't help make the hotel interesting enough to stay at.