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Has Anyone Learned Their Lesson from Nicky O Hotels? It Seems Not

March 25, 2008 at 12:42 PM | by juliana | 3 Comments

It's bad enough that we have a crop of celebrity  hotels popping up throughout the world, but do we really need a crop of socialite-fronted hotels?

The answer is no.

Which is why this recent article from the NY Times makes us wanna gag. Tinsley Mortimer, a Manhattan socialite known for socialite-y things like walking fashion runways for charity, wearing designer gowns at all types of parties and fighting publicly with any other rival socialites, has entered into a deal with developers to be the face of a condo-hotel on West 57th Street, off Fifth Avenue.

The developers' reason for picking this blonde with a slight family connection to Thomas Jefferson, "Tinsley is an authority on luxury living." Um ok. Also as a handbag designer, she is qualified to give the project a creative edge. Hmmm....

But what especially tugged at our gag reflex was reporter's Josh Barbanel's inclusion of Tinsley into this powerful group.

You know you've made it in New York when...you join the ranks of Donald Trump, Jacques Grange, Jean Nouvel and Ian Schrager, in providing branding power and panache to a new condominium development.

Excuse us for a second. [Barfing noises.]

Tinsley will be the project's Lifestyle Director and will advise the developers on layout designs, amenities packages and décor. Yet the plan is still very much in the early stages.

The developers haven't filed building plans for the site yet and are mulling a back-up offer from a big-box hotel chain just in the case the market keeps on tanking.

All we have left to say is this: Nicky O Hotels.

3 Comments

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Return to » Has Anyone Learned Their Lesson from Nicky O Hotels? It Seems Not

  1. jennm

    HotelChatter Editor

    Re: Has Anyone Learned Their Lesson from Nicky O H

    Thank goodness most of these things fail. Otherwise I'd have to believe that there is no justice in this world.
    March 25, 2008 at 1:17 PM
    #Permalink

  1. markj

    HotelChatter

    This...

    has Clooney Curse written all over it.
    March 25, 2008 at 1:50 PM
    #Permalink

  1. Jenna

    HotelChatter Member

    Re: Has Anyone Learned Their Lesson from Nicky O H

    this makes me giggle. i hope, like, tyra banks wanders into the hotel business someday -- that would be some awesome, campy stuff. i'd stay at the hotel tyra.  
    March 25, 2008 at 11:01 PM
    #Permalink

Return to » Has Anyone Learned Their Lesson from Nicky O Hotels? It Seems Not

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