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Gordon Ramsay Moves into the Hotel World...Sort Of

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  Site Where: 127-129 Parkway, Camden, London, United Kingdom, NW1 7PS

3/25/2008 at 9:52 AM
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It's official: Gordon Ramsay is taking over the world.

Ten Michelin stars, a bunch of semi-entertaining reality TV shows and a reputation for foul language seem to go to a man's head.

Because it's not just restaurants - this man's appearing everywhere. He's catching a plane at London Heathrow's new Terminal 5. He's taking over catering in hotels like the the Trianon Palace at Versailles near Paris and the London Hotel in New York and now Los Angeles.

And now he's moving into the hotel world proper with a 10-room boutique affair in London--The York & Albany.

It's not hit the headlines big-time for two reasons: First, we've all got a bit of Gordon Ramsay fatigue. The man  seems to be lapping up publicity from every puddle he sees, and opening international branches of his restaurants faster than Starbucks.

Secondly, like most of his ventures, it's not actually Ramsay who'll be running the show but his friend and fellow chef Angela Hartnett. "It's Angela Hartnett's project," said the project's spokeswoman openly. "It's owned by Gordon Ramsay's group but it's very much Angela who's taking it under her wing."

The York and Albany is right in the middle of trendy Camden, but it's been boarded up for years waiting for someone to come and give it a bit of loving care. And give the pub's previous owner, actor Gary Love, £4 million or so.

With only ten rooms and a top chef in charge, we reckon the plan is more for a restaurant-with-rooms than a hotel with a restaurant. In fact, the restaurant will probably open before the rooms, in May later this year, along with a "traditional London bar". Our experience of traditional London bars involves sky-high prices, tiny shots of spirits and hordes of drunken City slickers, so let's hope it doesn't follow tradition too closely...

Don't ask us how much a night in the new hotel will cost. If you have to ask, we bet you can't afford to pay.

Some Pub Trivia for Ya
The Duke of York and Albany was otherwise known as Prince Frederick, the second son of the British King George III. He was a friend of the building's original architect John Nash (who also designed Regent's Park), who built the place in 1827.

2 Comments - Add Yours by femmefatale

Comments


juliana
HotelChatter
Re: Gordon Ramsay Moves into the Hotel World...Sor (none / 0)

i think gordon ramsay should run this place top to bottom. i bet there are tons of people who would pay good money to have gordon yell at them for being sloppy guests. it would be like that American restaurant chain called Dicks Last Resort where the staffers treat you like crap on purpose.

by juliana on 3/25/2008 at 11:18 AM



Hotelgirl
HotelChatter Member
Re: Gordon Ramsay Moves into the Hotel World (none / 0)

A nice boutique hotel is just what Camden needs. There's loads of trendy bars and restaurants popping up but nowhere decent to stay..As long as prices aren't sky high I think it will do well.

by Hotelgirl on 3/25/2008 at 12:19 PM


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