Starwood's Newest Extended-Stay Brand, Element Hotels, Gets a Website
The site follows a standard Starwood Hotels layout and look but since Element has been so vague for so long, it's nice to have some visual imagery here about what the place will look and feel like.
You can really see the Westin DNA here (remember Aloft is a spin-off of W Hotels) with the "good for you and good for the earth" approach. Elements are "bathed" in natural light and have open-air designs. Food served is healthy grab-n-go gourmet and all guestrooms (otherwise known here as "private spaces") employ eco-friendly practices like paper recycling bins, amenity dispensers rather than mini-toiletry bottles and Energy-Star rated appliances.
We're actually more excited for Element than Aloft. There is something about it that looks approachable. Aloft seems too crazy and too pink. Element seems soothing, which is probably its intended purpose.
Anyways, the first Element will open in Lexington on October 1st. It's right next to the Aloft Lexington which should now open in September (instead of July.)