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Aloft Hotels

Aloft Ads Hit the Internet Airwaves

February 6, 2008 at 1:49 PM | 0 Comments

Now that their website has been launched, Aloft Hotels have taken their hot pink marketing campaign to YouTube with this ad.

Honestly, we're so tired of Aloft already (and their a-word services like Arrive, Amuse, Asleep, Awake) and this video really doesn't tell us anything that we didn't already know. We even thought this cheesy video was more exciting.

However, in the video description we see the tag line for Aloft:

aloft is the new tWist in travel

The W is capitalized to show that this is a spin-off brand of W Hotels and not just a new brand from Starwood. But this actually makes us mad. So they won't capitalize the "a" but they will capitalize the "W" in twist? Grrr...Just open already and get it over with.