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Hotels.com Gets a New Logo
Finally, Hotels.com has upgraded their logo. Gone is the silly bellman carrying bags. Instead, we are now presented with a very modern look with the "o" being an important focus.
Trademork speculates the "o" could be "an elevator button and the arrows are up and down arrows" but we think it might have something to do with a search function since Hotels.com is essentially a search engine for cheap hotel prices.
Either way, we'll have to wait a bit before the new logo is in effect. Trademork reports that the application to protect the trademark was filed Jan. 25, 2008.
In other news:
· Lionel Richie apparently consoled the defeated Patriots team at their private Super Bowl loss party at the Westin Kierland resort by saying, ""Come on, there's reason to celebrate. Lionel Richie survived Nicole Richie!" Random and weird. [Page Six]
· Chloe Sevigny will endorse the new steamer trunks from Samsonite's Black Label at the Bryant Park Hotel tomorrow night. [WWD, sub. req'd]
· Omni Hotels unveils its new in-house spa brand, Mokara [Dallas Morning News]
· The newest incarnation of the Flying Hotel is called The Manned Cloud. It won't take off until 2020 but will have 20 bedrooms, a spa, gym, library, bar and a restaurants. It will travel 105 miles an hour using an eco-friendly sort of fuel and can circle the globe in 10 days. Um...yeah right. [Switched]