Welcome to the Palihouse Holloway

February 28, 2008 at 4:19 PM | by juliana | 1 Comment

Click here to see upclose.

The other day we were able to tour the just-opened Palihouse West Hollywood, a new concept in extended-stay from hotelier Avi Brosh, the man behind the Custom Hotel.

We actually don't want to call this place an extended-stay hotel because it's just way too cool for that sort of corporate terminology.

Essentially, Brosh took all that he liked about independent boutique hotels (like the Mercer, the Bowery, THOR and UK's Firmdale hotels) and mashed them together with his own little twist. For instance, he's hand-picked every item in all the rooms and public spaces and he and his team custom-designed the furniture.

This here is the reception area which is tucked off to the side when one first enters the building. Already, you can see this place is very different from any other extended-stay brand.

In fact, Brosh wanted his hotel to have more of a student union feel. There's a house master (think concierge) but no bellmen or doormen hovering over you.

The public areas consist of a brasserie named The Hall which has a spacious courtyard and a lounge that's a true lounge--meaning it's a place to read, do work, converse, and yes, at night listen to music spun by local DJs. It's not some place where you need to show your room key to get in and order bottle service to obtain a place to sit.

The hotel will cater mostly to the film industry and other people who are on assignments or projects for extended amounts of time. The required stay is seven days or more but the starting suites (which are beyond generous in space) are going for around $250 right now. We're secretly hoping we'll get evicted from our apartment so we can spend a week here.

We'll have more on the Palihouse tomorrow including a video tour, room options and location.

HotelChatter

Select a Destination:

Tags: Palihouse Hotels / Avi Brosh / Hotel Openings / Extended Stay Hotels / → All Tags