Hotel Blog Watch: Jumby Bay Blog Not Yet Jumpin'

Where: Jumby Bay Island, St. John's, Antigua and Barbuda

2/26/2008 at 9:00 AM
Tags: Hotel Blog Watch, Island Hotels, Rosewood Resorts

After all our discussion of midnight massages and baby making at the Jumby Bay resort in Antigua, we had high expectations for the Jumby Bay Blog. But high expectations are usually not a good thing.

When you hit the Jumby Bay Blog (don't try and say that after a couple of drinks, by the way), the first impression is good. It looks nice. Plenty of pictures of long white beaches and sparkling blue sea, and a neat looking layout. But start reading and you might be disappointed--we were.

It's not just a promotional blog, it's a whack-you-over-the-head promotional blog. Each post so far advertises packages or aspects of Jumby Bay without anywhere near enough attempt to make it interestingly readable.

The list of categories on the left looked interesting, until you start clicking, because every post has been linked to practically every category.

In the interests of fairness, it is very early days at the Jumby Bay Blog, and we hope to see a bit more story-telling and a few less categories attached to each post. As it stands, it's not the kind of hotel blog we'd go back to read again, even if it does look pretty.

[Photo: Jumby Bay Blog]