W Models in Hummer Golf Carts Will Be Asking "What's Your Wish?"
That might be the most randomest headline we have ever written but hey its Art Basel Time in Miami Beach--anything goes!
As a way to promote the upcoming (soon, hopefully) W South Beach Hotel models will be riding around Miami Beach in mini-golf-cart-sized Hummers with a Wish Wheel allowing people to spin and win a Wish Card. This is all a part of the W Hotels' "What's Your Wish?" Campaign. Prizes on the Wish Wheel include product discounts at W South Beach's Bliss Spa, complimentary cocktails at Serafina or Mr. Chow inside the hotel, and VIP poolside service.
How to flag down the Wish Wheel? It's simple:
The Wish Wheel will be attached to the back of the vehicle and the models will be stopping frequently and encouraging passer-by’s to spin the wheel and win their Ooh, Aah or Mmm Wish depending on where their spin lands. Winners can then visit Whotels.com/sobewish or text their wish code for details about their prize and to find more fun and exciting information on the exclusive world of Wonderlust at W South Beach.
An added bonus for Project Runway fans? The models will be wearing outfits designed by Season 3 fave (and lover of all animal prints) Uli Herzner.
The models will be cruising today around the Container Village (the area surrounding 23rd and Collins) and tomorrow in the Design District from 3 to 7pm.
If you spin on the Wish Wheel, you MUST email us and let us know what you got. Photos too are always good!