Worst Hotel Hype :: The Cooper Square Hotel
Because the people behind the Cooper Square Hotel will no doubt be offended by this award, we need to clarify that winning this award does not necessarily mean this is a bad hotel. Take for instance last year's winner, Six Columbus.
The hotel was called out as winner of Worst Hotel Hype for the length of time that it took to complete a renovation and for all those false starts. (Something that Thompson Hotels continues to do.) Yet since it opened last September, Six Columbus has received a steady stream of good reviews. Game-changing? No. But a new great hotel for midtown NYC? Sure.
Cooper Square had a similarly rough road to opening. First, the neighborhood was concerned about all the disruption a hotel would wreak on their way of living. Then the hotel's futuristic design earned it the nickname of "vibrator." Full-fledged drama occurred behind the scenes when it was revealed that partners Matt Moss and Gregory Peck had an epic falling out. Next, the hotel's opening was delayed several times. And when photos of the interiors were passed around, it was as if the batteries in the vibrator had suddenly died. We were left disappointed, frustrated and of course, wanting more. Not even learning that someone was dropping trou in the guest rooms for a photoshoot when the hotel finally opened could revive us.
Still all hope is not lost. Today we learned of two "glowing" reviews on the hotel which called out the helpful staff and free drinks. In January, guests will still be able to net an intro rate of $275 if available. But that will jump up to $375 in February. We'll keep our fingers crossed for a better 2009 than 2008 for CSH.