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NY's NoMad Hotel to Get Costes Treatment

[NoMad rendering image via WWD]

Remember back ten years ago when Paris' Hôtel Costes was THE "it" hotel and the various CDs produced by the hotel were being played in hip cocktail lounges around the world? Well, when the NoMad Hotel opens in 2010 at Broadway and 28th Street in New York, a little of that Paris magic will be tagging along.

WWD reports that French designer Jacques Garcia, the man behind the swank of the Costes, will be outiftting the NoMad and looking to create a buzz like that of his other projects, which include NY's Spice Market restaurant and the Hôtel Métropole in Monte Carlo. Despite the ballooning number of boutique hotels in Manhattan, he sounds optimistic: “New York has always brought me luck ... In 2010, I have a new dream for the city and this hotel."

NoMad's 12 stories, 160 guest rooms and 11 suites will need much more than velvet curtains, however, as the hipster Ace Hotel sits on the very same block and seems determined to at least crack, if not break, the boutique hotel mold. In any case, the plushification of this North Madison Square district does mean more places to party and less historical buildings in disrepair.