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Milan Hotel Wants to be Your Private Wine Cellar

Where: Via Silvio Pellico 8, Milan, Italy, 20121

A trip to Italy usually on the pursuit of one or all of three things : history, fashion and wine. With Milan being Milan, not only does it have all three in spades, but it's got the seven-star Town House Galleria Hotel to give you top-tier access to them.

Launching the first hotel-based "wine stock exchange," or an in-house cellar where guests may store their fine wine and champagne purchases, the Town House Galleria seeks to expand their ridiculously luxurious amenities, which already include personal butlers for every guest. Rooms here regularly fetch $2,500 a night, so we're not surprised at this extra icing on the cake, but they'll even be going so far as to sell their own stock. What exactly do they have buried down in their wine caverns, you ask? Only the best: the pink case of six bottles of Dom Perignon designed by Karl Lagerfeld, which alone costs $143,000.

Apparently the Town House has more than enough interest in both the cellar and the Lagerfeld case to warrant the offering of it. Explains the hotel: "This is for wine belonging to our guests. They travel, they like to buy wine in Italy, and so they will be able to leave it here." Fair enough, but will they snub their noses at our Freixenet?

[Photo of Galleria Vittorio Emanuele II: sciamano]