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Yotel Wants You to "Give Bed Peace a Chance"

Where: Amsterdam Airport Schiphol, Lounge 2, Amsterdam, Netherlands

In honor of the opening of the third Yotel property this year, Gerard Greene (Yotel's CEO) and Simon Woodroffe (founder of YO!) campaigned to "Give Bed Peace a Chance" in the Amsterdam Schiphol Airport (the location of the brand new Yotel Schiphol. Get it? Like John Lennon and Yoko Ono?

Forty years after John and Yoko campaigned to "Give Peace a Chance" in the Amsterdam Hilton in 1969, these dudes recrated the iconic image to market their hotel with this whole "bed peace" thing — it's cute and clever and such, but we would be remiss if we did not take a second to point you toward the real video of "Give Peace a Chance" over on YouTube.

And we assume that when the Yotel dudes use the word "peace", they are referring to the sort of peaceful sleep that results from knowing that, if you have a morning flight, you can quite literally roll out of bed and walk to your departure gate if you've spent the night here.