Yotel's marketing director has quite the vision for the tunnel-hotel thing. As quoted in the Telegraph:
“It’s a winner for everyone from clubbers to business people who just want somewhere to have a shower and crash after a big night out. They don’t need a view or a gym or a restaurant, all of which you are paying for on your room rate at other hotels. With our rates from just £20 per person per night, staying there would work out cheaper than a cab home.”
Seriously, picture it: you're drunk after a crazy night out in London, and you can just crawl into a tunnel 100 feet underground and go to bed. Like a groundhog. Or a mole. As long as you draw parallels to animals and not morbid things, this is kind of awesome, right? Yeah, your mind's totally blown right now.
[Photo: Getty via Telegraph]

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