[Room photo via Gem Hotel Soho]
Gem Hotel "Soho" Also Now Open
A few weeks ago one of the first Ascend Hotels opened in New York City--the Gem Hotel in Chelsea. If you remember, Ascend is the new Clarion Collection from Choice Hotels. And today we also walked by another Gem Hotel--this time in the Lower East Side.
Despite the hotel's location on Houston Street and Eldridge (which is clearly LES turf), the hotel's name is listed as Soho. Hmm...not quite. But you are just two short blocks away from the massive Whole Foods store.
Just like the Chelsea location, rooms here look small with nothing in it aside from a massive white fluffy-looking bed and a flat-screen TV. Sometimes, that's all you need. Rates were going for tonight at $189 a night which is not bad. Except we paid $170 a night for our room at Thompson LES.