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The Rough Luxe Hotel is the Anti-Five Star

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  Site Where: 1 Birkenhead Street, London, United Kingdom, WC1H 8BA
November 17, 2008 at 9:00 AM | by JetSetCD | 1 Comment

When The Observer recently checked into London's new Rough Luxe Hotel, they were a little scared and genuinely perplexed by the nine-room property with shared bathrooms, which sits among the cheap guesthouses around King's Cross yet charges £135 and up for a day bed. Adding to the confusion is the hotel's own two-faced description: "Half rough, half luxury. A little bit of luxury in a rough part of London. A little bit of rough in a luxurious London." So why would anyone, or The Observer, chance a stay at the Rough Luxe? As is the case with all the great hidden gem hotels of the world, the Rough Luxe seems to have hit upon that deliciously precious combination of hospitality, taste and exclusivity.

Keeping a constant "No Vacancy" sign out front, the owners of the Rough Luxe only welcome those who seek it out and appreciate expensive and eclectic touches like a top-of-the-line copper soaking tub next to a wall of cracked, peeling paint. Even as you think the place may be falling apart, a revolving collection of modern art revives the spaces and reminds you to have a little humor in enjoying the singularity of the interior design. This is no place for careless rock stars or focused businessman, however; the Rough Luxe is straightforward and kind of delicate:

Some walls have been left partly stripped of generations of paint and wallpaper, a storyboard of colours and textures revealing layer by layer the history of the Georgian building. But they face walls of opulent new wallpaper prints or giant photographs of the interiors of stunning Italian palazzos. Huge day beds, covered with rich throws, are converted into beds at night. No plasma-screen televisions here - the tiny sets (circa 1983) have one button for each of the channels available when they were made.

While this means you won't catch us partying or catching up on our British comedies here, we love the Rough Luxe's concept of the memory of spaces and their focus on character and authenticity. Sometimes, too much luxury is simply too much and for frequent travelers, there is the danger of numbing to it. The Rough Luxe seeks to be the antithesis of the typical five-star hotel by literally stripping off the gloss and reintroducing guests to the personal experience of a night away. [Images via The Rough Luxe Hotel]

Related Stories:
· Checking in: The Rough Luxe Hotel, London [The Observer]

1 Comment

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  1. abigailmschilling

    HotelChatter Member

    like a speakeasy...

    love the "no vacancy" concept. they should have secret passageways too.
    November 17, 2008 at 11:32 AM

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