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Ding Ding Dong, The SLS Is Open

Go To The Hotel's Web Site Where: 465 S La Cienega Blvd [map], Los Angeles, CA, United States, 90048
November 11, 2008 at 4:31 PM | by juliana | 0 Comments

Yesterday, we posted a quick snapshot from the official opening and bell-ringing of the SLS Hotel in Los Angeles. Aside from Sam Nazarian and Mayor Antonio Villaraigosa, several other VIPs were on hand for the occasion. They were councilmembers Jack Weiss and Wendy Gruehl; Arash Azarbazin, President of SLS Hotels; Philip Dailey, SLS General Manager; Bazaar chef Jose Andres, Carla Murray, Starwood's VP of Operations for the Northwest Region and even Sam's parents, Mr. and Mrs. Nazarian.

We don't think every hotel has an opening ceremony like this but thanks to Nazarian's money-making SBE which has the hottest nightclubs prominently featured on "The Hills" (remember Heidi once worked here) like Area and Hyde, and the Katsuya and XIV restaurants, the city is kind of in love with Sam. Also it helps that SLS has created 400 new jobs and SBE's properties will bring the city about $4 million in tax revenue. Thus Villaraigosa presented Sam and SBE with a city proclamation. It's good to be Sam right now.

Interestingly, Sam Nazarian in his speech said the location for SLS was not ideal, citing the random auto body shop across the street and that the project took a little over three years to come to fruition. However, he was genuinely excited by the inside of SLS (which initially was going to stand for Style Luxury and Service) which is no ordinary hotel. Also excited? Sam's dad, who gave a little speech and who helped the mayor ring the bell about 10 times. It was endearing and made us want to open a nightclub empire and a hotel so that our dad could do that too.

About the hotel's location, not all is lost. Jack Weiss said that the hotel is across from the original location of Fatburger and even said Chef Jose Andres might be inspired by that in his menu. Hah, right. The hotel is also close to Arnie Morton's steakhouse, the Beverly Center, Nobu's restaurant Matsuhisa and the only Loehmanns in Los Angeles proper.

Speaking of the chef, Bazaar is still only open to family and friends. We got a sneak peek again inside and everything looked mostly in place, with exception of the Moss retail area.

Yet we still were not allowed to take interior pics of the hotel, so please if you happen to stay at this hotel soon, send us some snapshots.

For more pics from the bell-ringing go to the HotelChatter Flickr Pool.

Related Stories:
· Inside SLS [HotelChatter]

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