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SLS Hotel's Official Bell-Ringing Ceremony

Where: 465 S La Cienega Blvd [map], Los Angeles, CA, United States, 90048

The official bell-ringing of the just-opened SLS Hotel at Beverly Hills was held this afternoon with the Mayor of LA, Antonio Villaraigosa, as the guest of honor.

Instead of a traditional ribbon-cutting ceremony — and perhaps more fitting with the hotel's quirky, out-of-the-ordinary style — the hotel's founder Sam Nazarian, his family, the mayor, other execs from SBE, city council members and even a Starwood executive all rang a bell. It actually looked more fun than cutting a ribbon and you can ring it more than once.

We'll have the full opening ceremony scoop for you tomorrow.