SLS Hotel's Official Bell-Ringing Ceremony
The official bell-ringing of the just-opened SLS Hotel at Beverly Hills was held this afternoon with the Mayor of LA, Antonio Villaraigosa, as the guest of honor.
Instead of a traditional ribbon-cutting ceremony and perhaps more fitting with the hotel's quirky, out-of-the-ordinary style the hotel's founder Sam Nazarian, his family, the mayor, other execs from SBE, city council members and even a Starwood executive all rang a bell. It actually looked more fun than cutting a ribbon and you can ring it more than once.
We'll have the full opening ceremony scoop for you tomorrow.