Blogger Alex Bainbridge demands some sort of video explanation from the CEO, similar to the David Neeleman JetBlue apology video of 2007.
Meanwhile, the Travel PR blog simply suggests LHW "get into some sort of continuous and authentic conversation with the market right now and on as many different fronts as possible."
Now, we're not sure of the technical aspects of this thing nor are we sure how we'd handle accidentally breaking a promise to 150,000+ people, but we do know for sure that our momma taught us to sincerely apologize whenever we made a mistake and then do whatever we could to make it right. This is a bit of an interesting case because, like, nobody has a right to a $19.28 room, really. It was a promo. The way we see it, the feeling was close to seeing a pair of very expensive, beautiful shoes in a window for 90% off, then walking into the store and finding that the store doesn't have our size. Things like this happen.
Plus, they apologized. Profusely. Shouldn't we all be more concerned about whether or not they are busy at LHW HQ trying to figure out a way to compensate everyone for their troubles rather than worry about the medium through which they deliver their apologies?
What do you think? Sound off in the comments below.