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Iceland Hotel Guide: Given the Cold Shoulder at Hotel 101

Go To The Hotel's Web 
  Site Where: Hverfisgata 10, Reykjavik, Iceland
October 8, 2008 at 9:14 AM | by | Comments (2)

HotelChatter contributing editor Tim Leffel is braving the erratic weather of Iceland and reporting on the local hotel scene this week. Most hotels are listed in euros or kroners, but prices here have been converted into dollars, which are actually worth something there right now.

Hotel 101 in Reykjavik, Iceland has a reputation of being reminiscent of a velvet rope Studio 54 in the early 1980s. Staffers are condescending, fashion obsessed, aloof, and just plain rude. Even though nightly rates are the highest in the country, the service at this hotel is still quite frosty.

So when we and a writer from the biggest gay travel magazine in the world entered the hotel's hallowed world and asked to see a room, it wasn't surprising when the visibly annoyed front desk clerk rebuffed us saying they were full. When we asked when would be a good time to come back and try again she said, "I have no idea" and went back to chatting with her co-worker.

We drifted over to the bar area, surprised to see lots of financial district suits instead of the models and artists the hotel would like us to believe are the key patrons. When we got out our cameras to snap a shot of the lounge, another staffer cracked her permabore facial expression to tell us, "No photos allowed."

Us: "We're both travel writers working on a Reykjavik hotel story."

Her: "You must get permission from the manager."

Us: "When will the manager be back?"

Her: "I don't know. Maybe next week."

We hear the rooms in this hotel are very 80s as well, with a stark black and white color scheme, hard slick surfaces, and platform beds. But since we don't have a photo, we instead give you a shot of the towel use instructions put out by a local hotel alliance for its members to use.

Apparently this is a metaphor of how you should treat beautiful guests and how you should treat everyone else, according to the Hotel Service 101 class at hotel 101.

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To Do in Iceland?

i'm still not sure the beneficial dollar conversion would persuade me to go to iceland. what else is there to do there? also, i hate the cold. and this hotel probably makes it colder.

In Iceland

Well it's windy and can get cold, but it's not all that frosty considering it's bumping up against the arctic circle. Something to do with the Gulf Stream. Lots of hots springs and heated pools, good hiking, the largest glacier in Europe, dramatic waterfalls, etc. There are only some 300,000 people on the whole island, so it's easy to find your own piece of nature to explore.

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