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Travelodge UK Doing A-OK with $25 Room Rates

We’ve told you time and time again about the wacky antics of Travelodge Hotels, with its surveys about nude sleepwalkers and hotels built from garbage. Turns out, they know what they’re up to, and the unique brand they’ve built for themselves, paired with room rates slashed from $115 to $25, makes the company a standout winner during the current economic apocalypse.

The budget chain plans to open 22 new hotels before Christmas in the United Kingdom alone, focusing on tourist cities like Stratford-upon-Avon, Torquay and Edinburgh. It’s also hiring 450 employees, choosing from what is surely a plentiful pool of unemployed workers.

Next year, the company plans to double this expansion, with plans for 40-plus hotels. This all seems a bit overly optimistic, but the company insists it’s benefiting from the economy, with bookings in October up 45 per cent over the same time last year, a Financial Times story reports.

Maybe this proves that honesty really is the best policy. Companies that misrepresented themselves are suffering terribly, while Travelodge, which embraces its budget persona with slogans like "all hotels look the same when you put the lights out," is sweeping up the cash, 25 bucks at a time.