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W Scottsdale Enters the Scene with Poolside Fashion Show

Where: 7277 East Camelback Road [map], Scottsdale, AZ, United States, 85251

The dust has barely settled around the W Scottsdale as it braces to enter its third month of operations, which means it is time to party down and give this place a reputation. Luckily, the W is two steps ahead and already targeting their favorite niche of hotel guests: the fashionistas.

Tomorrow the hotel will host a Terexov Fashion Show poolside, a la Chanel's resort collection at The Raleigh, although the designer presenting is a 20-something Russian and not a French house of couture. Since we just happened to be at Terexov's Spring 2009 Runway Show during New York Fashion Week, we can attest to the fact that the man does tropical jet set fashion very well. His outfits are for goddesses of global mobility, a few of whom will be watching tomorrow from the W Scottsdale's cabanas.

As this is obviously a grab at situating themselves as a hotspot for style, we think this is a pretty good move for the W Scottsdale to make; after all, fashion shows are so hot right now. And maybe the neighbors won't be so pissed now that there's beautiful models walking around the place.

[Photo of Terexov via Getty Images]