
Check-In/Check-Out
Walking into the hotel, everyone was immediately drawn to the computer check-ins. Some people in our group used them, and some didn't. Those who did use it said it was quick and easy, and liked that they didn’t have to talk to a person. Others in our group still wanted to talk to a real person so it was very much a personal preference. Another person thought that the front desk and the employees behind it were only there for show because computers were taking over their jobs.
re:mix lobby
The group thought this was the liveliest lobby they had ever seen in a hotel. The place had a great scent which helped set the mood, and the W XYZ bar was not a stuffy bar like a lot of hotel bars usually are. The fact that it was designed around lounging and socializing was apparent and made it very inviting. One of our friends thought the stripped motif throughout the hotel was a little overwhelming, but the layout and design of the place still made up for it.
Rooms
Everyone in our group was impressed by the room. No one had ever seen a hotel room like aloft's where the bed is in the center of the room and the headboard went up to the ceiling. For the exhibitionists in the group, the frosted window between the shower and the bed area was a hit, but one room had a white, um, stain on a pillow, and in another room the blue background on the headboard was on the floor (nothing that double sided tape wouldn’t fix). It was nice to see an HDTV that actually had HDTV reception though.
re:fuel (24-hour pantry)
Even though the aloft had some unique foods and names for those foods, no one ate anything from re:fuel. Everyone decided that Dunkin Donuts which was right down the road was a much more familiar and easier place to have breakfast. Also, the group was surprised there was no free continental breakfast since most other hotels have that now.
Bottom Line
The biggest complaint about the hotel occurred in the morning when a housekeeper woke up one room by knocking on the door to ask if they were checking out that day. Isn’t the housekeeping staff supposed to know that already? Other than that, everyone enjoyed the hotel and thought it was "fun" "modern" and "enjoyable". Would they stay there again? Everyone said yes.

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Return to » We Hold A Focus Group, Sorta, at Aloft Philly
Return to » We Hold A Focus Group, Sorta, at Aloft Philly
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