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40/40 Club at the Palazzo Gets Replaced By Plain Old Sports Book

Go To The Hotel's Web Site Where: 3339 Las Vegas Blvd S [map], Las Vegas, NV, United States, 89109
October 13, 2008 at 12:41 PM | by AndrewC | 3 Comments

Ok, so here's something we just don't understand. According to the Las Vegas Review Journal, 50% of Jay Z's 40/40 Club Las Vegas inside the Palazzo was bought out by the hotel-casino's owner, Las Vegas Sands. In return, LVS closed the 40/40 Club at the Palazzo and replaced it with a sports book.

The Las Vegas 40/40 Club was rumored to be closing for months, even though it opened only eight months ago. But apparently this deal will allow the 40/40 Club to expand internationally, with the first location being in one of LVS's Macau Casinos as well as in London.

Wait, back up. So even though 40/40 crapped out in Las Vegas, it will somehow do better in Macau? Hmm...We say, 40/40 and LVS better do some serious market research before opening that bad boy.

Meanwhile, the 40/40 space has now reopened as a race and sports book. This is a huge relief for all of Palazzo's sports gamblers, because until now, it only had a teeny tiny sports wagers window.

Here is part of a message from 40/40 proprietor Jay-Z aka Shawn Carter, that is posted on the 40/40 Club Las Vegas's website about the sale:

"The sale is a great business decision, we are delighted.  We look forward to expanding the brand even further to Chicago and Tokyo," stated owner Mr. Carter.

In the next 12 months, Mr. Carter and his partners plan on opening 40/40 clubs in Chicago, Tokyo and Macau.

Only Jay Z, the retired hip-hop artist, retired record label CEO, and retired clothing label owner, can manage to put a positive spin on what is essentially his baby being shut down due to slow business and being replaced by something that is much more "blah".

3 Comments

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Return to » 40/40 Club at the Palazzo Gets Replaced By Plain Old Sports Book

  1. Mansam

    HotelChatter Member

    40/40 Club

    Actually Emeril Lagasse? is going to open a Sports Bar & Grill there ~ may call it EJ's after his son
    October 13, 2008 at 7:22 PM
    #Permalink

  1. babysistah

    HotelChatter Member

    Thoughts...

    I don't think it was just the lack of demand for the 40/40 club that caused LVS to close it down. The reality was, the clientele going to 40/40 wasn't necessarily the clientele that The Palazzo wanted.
    October 14, 2008 at 7:52 PM
    #Permalink

  1. juliana

    HotelChatter Editor

    you could be right...

    but also, that club was empty every time i went there.

    i think part of the reason why 40/40 didn't work here was that it felt like a massive sports bar that had a dance floor. like i would be bopping away to my fave early 90s rap jam and then look up and there was like NCAA basketball playoffs on the huge flatscreen above the bar. it just didn't create the right vibe.

    it was a beautiful space though but they just couldn't decide what it was going to be--a hip/hop club or a baller sports bar.

    October 14, 2008 at 10:36 PM
    Parent #Permalink

Return to » 40/40 Club at the Palazzo Gets Replaced By Plain Old Sports Book

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