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Setai San Diego Not Related to The Setai in Miami Beach

Go To The Hotel's Web Site Where: 1047 5th Avenue [map], San Diego, CA, United States, 92101
October 10, 2008 at 10:39 AM | by juliana | 6 Comments

Yesterday we told you that The Setai in Miami Beach was opening a property in San Diego called Setai San Diego. But guess what? That's totally wrong.

Yes, there is a property called Setai San Diego which will open in December but it has nothing to do with the Miami Beach property. Mad thanks to PatrickSW who tipped us off yesterday with this comment.

According to an article from January, The Setai Group, which created the Miami property, is not happy about the Setai San Diego.

In November, the Setai Group sued 5th Avenue Partners and its principal, Orange County developer Rebeil, alleging that the San Diego project is being falsely promoted as a Setai property under the name Setai San Diego.

To be fair, the 5th Avenue group did talk with the Setai group about creating a West Coast property for the Setai name. Developer Steve Rebeil supposedly even built the San Diego hotel to be up to par with Setai standards. But the deal went sour, in part to Rebeil's checkered legal past. Rebeil decided to go ahead anyways with the Setai name.

We think it's kinda crappy that this San Diego hotel is opening under the Setai name. That's like someone else opening a Thompson Hotel that's not from Jason Pomeranc and co.

In short, this will still be a luxury hotel but it is not related to the Miami Beach property. Sorry for the confusion.

6 Comments

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Return to » Setai San Diego Not Related to The Setai in Miami Beach

  1. CourtneyMay

    HotelChatter Member

    Someone else's name ...

    It's like the Hotel Shangri-La in SoCal.
    October 10, 2008 at 10:45 AM
    #Permalink

  1. juliana

    HotelChatter Editor

    oh no

    that too?
    October 10, 2008 at 11:17 AM
    #Permalink

  1. CourtneyMay

    HotelChatter Member

    Shangri-La

    "The Shangri-La Hotel located in Santa Monica, California is owned, operated and managed by Indus Investments, Inc., which is not a corporate affiliate or member hotel of Shangri-La Hotels & Resorts, Shangri-La Hotel Management Ltd., Shangri-La Asia Ltd., or any of their affiliated companies or subsidiaries."
    October 10, 2008 at 4:04 PM
    #Permalink

  1. bisonbison

    HotelChatter Member

    Shangri-La Resorts

    That's an international resort and luxury company. I've known a few friends that totally had the best accomadations and service ever.
    October 11, 2008 at 10:51 PM
    Parent #Permalink

  1. hotellier

    HotelChatter Member

    Chatter Flip-flop

    I find the authors opinion odd. The author did not do basic research before posting an article and wrote with glowing expectations. The author is later forced to write a retraction because after being informed of facts found with a simple internet search.  And this emits a 'crappy' feeling? Lastly, how does an article written in October give a quote with reference to November?? - Reporting old information as new???

    Correctly, the Setai San Diego is of separate ownership than Setai in Miami. Also, the Miami group sold the rights to the San Diego owner.

    I'm not a lawyer - but I don't think the Setai San Diego could open under the lavish pretexts that Setai is unless it is within rights... luxury standards included.

    I don't find this crappy. I find the introduction of a new luxury product raising the standards of San Diego's hotel industry exciting!

    November 2, 2008 at 8:28 PM
    #Permalink

  1. juliana

    HotelChatter Editor

    the article was from january

    in regards to the November reference, i wrote before the pullquote: "According to an article from January."
    November 3, 2008 at 9:54 AM
    #Permalink

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