Andre Balazs 'Talks to Chuck' at the Mercer Hotel
More AB News for today
Tucked inside the glut of fashion advertising pages of the newest edition of Vanity Fair (with Harrison Ford and Shia LeBeouf on the cover), is a super pull-out spread of Andre Balazs for Charles Schwab.
We nearly missed this ad for two reasons--1) we always skip that advertising crap at the front of VF and 2) we actually didn't skip the David Beckham ad which was at the front of the mag. We may have lingered on that for a little while. Ahem.
ANYWAYS, Andre Balazs is hawking Charles Schwab's financial consultant services, otherwise known as the annoying Talk to Chuck ad campaign.
He's standing inside the lobby of the Mercer Hotel and a quote box appears next to his head reading:
I want every guest to feel at home in my hotels. And when I'm the guest, I want the same treatment.
On the flip side of the pull-out, the ad says "Whether you own some of the world's most distinctive hotels, or you just want to upgrade your financial situation...."
Thus hotel employees and guests are surrounding Balazs with their own quote boxes depicting their own personal finance goals, like the bellman's sad little quote, "I'd like someone to carry my bags someday."
Additionally, Schwab is trying to position themselves as a sort of financial concierge similar to the concierge services you find in hotels. But will they run out and get you Chinese food at 2 in the morning?
Another pic of the ad after the jump.
Leave a Comment
Not yet a member? Click here to become a member.
Already a member? Login below: