NYLO Hotels Announce Spin-Off Brand XP Hotels
Yesterday at the all-important Americas Lodging Investment Summit (ALIS), Bill Marriott and Ian Schrager weren't the only one with a big announcement to make.
NYLO Hotels also made a big splash--by announcing a new brand, XP Hotels. Since we couldn't attend the conference (due to a damn cold), we have the news straight outta the press release:
XP by NYLO Hotels aims to combine the best qualities of boutique and select-service hotels. The brand extension caters to business travelers looking for mid-priced lodgings with unique design and enhanced amenities.
Each property will feature NYLO's signature urban loft design, the lobby as gathering place and high-tech amenities. At the same time, rates will be well within reach at $90 - $110 per night.
And some more:
"XP by NYLO will extend the boutique lifestyle concept to a new price point and make it feasible to develop this exciting hotel in a wide variety of markets that heretofore have suffered from a lack of interesting lodgings," [NYLO President Michael] Mueller explains.
So it sounds like it's basically the NYLO experience but a little cheaper as NYLO costs around $200 a night. But similar to NYLO it will be found in suburban, secondary and tertiary markets as well as near airports and major office complexes.



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