Viva Vegas: A Disturbing New Trend, Hotel Advertecture
Upon landing in Las Vegas on Saturday we couldn't help but wonder if the Luxor Hotel was hurting for money. Why? Because the whole building has been covered in black and features a huge advertisement on one side for Absolut Vodka.
Things get a little more down-market over the Rio which sports an ad for Jim Beam liquor on a side of its hotel.
The Las Vegas Business Press noted, as did we, that while wrapping the buildings is not new, the advertisements for products with little to no association with the hotel are.
Case in point: last May we noticed the Flamingo wrapped in an ad for Toni Braxton. Similarly the Venetian has plastered its entire facade in advertisements for all its shows and for Tao. But now with Absolut and Jim Beam on buildings, it looks like anything goes. Although, like we really needed an advertisement to encourage us to drink in Las Vegas.
[Photo: Ronda Churchill/Review Journal]
Related Stories:
· Banner ads beam messages from strip casinos [LV Business Press]
· Pomeranc Turns to Madonna Advertecture at the Hollywood Roosevelt [HotelChatter]
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