What CitizenM Hotels Are All About
Yesterday we reported that CitizenM Hotels would be giving Yotels a run for their money when they open in Amsterdam's Schiphol airport in early 2008.
And today we received an email from the hotel's interactive marketing peeps with a link to this YouTube video. Basically the video just explains the concept behind the brand and the target clientele: "They travel a lot but travel wisely." These travelers are referred to as mobile citizens hence the CitizenM name.
The video also goes inside a sample CitizenM room which has wall-to-wall windows, LCD TVs with free movies on demand, power rain showers in the bath, a big bed and free WiFi. Also, all your personal settings such as lighting, mood, music and temperature can be stored on your personal key card and when you check-in the next time, your settings will remain.
In the public areas there's plenty of room to work and relax as well as 24-hour food and beverage (CanteenM) and self check-in.
Just as the narrator's voice starts to grate on us, the video wraps us saying that CitizenM hotels will include only things that you actually need and will use. But it will have some of the things that you expect in a luxury hotel but with a twist. Although that remains vague, expect CitizenM hotels to have the hippest amenities from eye-masks to gourmet candies and most likely a sex toy kit.
The second CitizenM hotel is expected near Amsterdam's city centre later in 2008. The hotel brand is also looking to expand to Glasgow, London, Berlin, Milan, Barcelona, Brussels and Copenhagen.
But you won't have to wait that long until you can get your own piece of CitizenM as booking for the Schiphol location begins on October 31st.
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