Rates start at $330 for a standard room in the summer and hit $500 to $1,700 in the high season. Yes, we are talking about Mexico and no, that's not a typo. But The Tides delivers on the promise of personal attention, with only 70 rooms and suites total and enough staffers and goodies to make sure you don't have to lift a finger.
To ensure non-interrupted relaxation time, Beach Butlers offer tanning products, neck cushions, pre-loaded iPods, pool and ocean-side dining, and cocktail services. After dark, The Tides Zihuatanejo's sparkling stretch of sand succumbs to the sultry mystique of a bonfire beach lounge. Beach butlers attend to every comfort and take orders for libations of any kind at the lounge.
You can expect lush gardens, infinity pools, and a spa with the requisite "exclusive treatments" to go with the spot on the Playa la Ropa beach. La Marea restaurant promises to be a fusion of Mexico, Mediterranean, and South beach, with a "tequila maestro" on hand. For a private dinner, they'll set you and your dedicated waiter up on a lagoon island reached by canoe. Kor Hotel Group has more of these in the works, with Tides Riviera Maya already open and ones in South Beach, Playa del Carmen, and Anguilla on the way.
Related Stories:
· Pitch Your Hotel: Nicholas Clayton of Kor Hotels [HotelChatter]


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