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Microsoft Swarms the Viceroy Hotel for E3

Where: 1819 Ocean Avenue [map], Santa Monica, CA, United States, 90401

Now that the Electronic Entertainment Expo (E3) is getting into full gear, we wanted to let you know that the entire Viceroy Hotel has been taken over by Microsoft.

That means, no hotel rooms, no partying by the pool, nothing. And we also hear from our gaming industry insiders that you need a Microsoft badge/pass/ID to get into any event that's being held at the hotel. We even think you might need this pass just to eat at the hotel restaurant!

However, rooms are once again available starting July 14th at a hefty price of $489 a night.

And interestingly enough, last time we checked Viceroy Santa Monica had Sony Playstations in their guest rooms. Let's hope Microsoft can gift them with a few (repaired and upgraded) Xboxes on their departure.