What's In A Name at Radisson Narita?

Press releases are busily spreading the word that Japan's Radisson Hotel Narita Airport has changed its name, as of May 4, to the Radisson Hotel Narita. What's in a name, you might ask? Well, they want to be known as a big hotel "near Tokyo with off-site meeting facilities", rather than just an airport hotel.
Fair point, but there are a couple of problems. It's debatable whether the alleged "one and a half hour's distance from Tokyo" is first of all, really "near" Tokyo, and second of all, what kind of traffic conditions you need to get from this hotel to Tokyo in ninety minutes? TripAdvisor clearly ranks it in its list of Narita hotels, not Tokyo. On top of that, Radisson's own website hasn't yet changed the name, still holding onto the Airport at the end of it. Perhaps it's not so important to them as the press releases make out, or maybe they've realised that getting airport customers is actually better business.
[Photo: Lawrence Sinclair]
Related Stories:
· Radisson Hotel Narita reviews [TripAdvisor]
· Radisson Hotel Narita Announces Updated Name [eTravel]




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