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Occupancy Way Down, Room Rates Way up in Alohaland

[Ed. Note: Alex Salkever is the founder/editor of Hawaiirama, a travel and destination blog for Hawaii.]

For the first time in five years Hawaii hotels saw a revenue decrease in the first quarter. That's what Hawaii hotel tracker Hospitality Advisors reported to Pacific Business News in the consulting service's latest quarterly stats, which are compiled from data supplied by the hotels themselves. A 9 percent nosedive in hotel occupancy rattled Hawaii hoteliers, who still managed to boost rates by 7.5 percent.

So what does this mean from a practical standpoint? First of all, it means you might have better luck asking for a room upgrade. Second, be on the lookout for killer hotel deals in Hawaii, as they are definitely coming hot and heavy with hotel managers frantically trying to fill rooms. But don't expect rack rates to fall. Hotel managers would rather get a hot poker run through their eye than do this.

[Photo: Silvia.]

Related Stories:
· Hotel room demand declines 2.4 percent [Pacific Business News]