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Not Much Soul at the Lotte Hotel Seoul, But Enough Shopping

Where: 1 Songong-dong , Seoul , Korea, 100-721

The Lotte Hotel Seoul just won a gong as the "Best Individual Hotel in Asia", as decided by Global Traveler USA magazine. The Lotte Hotel is a 1349-room extravaganza, recently refurbished (and 370 rooms were added brand new), and with a new grand lobby on the 14th floor.

While its specialization is "super-deluxe service for business travelers", there are obviously enough rooms for everyone and tourists also pick it for the central location. A few gripes include the expensive charges for the internet and the hotel's so big that it can sometimes feel a bit impersonal.

The Lotte Hotel is actually part of a huge complex called Lotte World which also includes an amusement park, sports center, water slide park, folk museum and a huge shopping center--promoters describe it as a mini-city. So you could go to Lotte World, stay in the luxury of the Lotte Hotel, and never actually see Seoul, apart from the trip from the airport. But that'd be a bit Seoul-less, wouldn't it?

[Photo: paris03]

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· Lotte Hotel Seoul reviews [TripAdvisor]