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Pomeranc's Partner Surfaces, Talks Room 100 With Bevy Of Aussie Girls

Yesterday, we saw an ad in the Blackbook magazine for the eternally unopened Six Columbus Hotel. Which also reminded us of Thompson Hotels own magazine venture, Room 100.

We've been having trouble locating any info about the magazine since we saw it mentioned in a new publications newsletter, but eventually we ran across this posting from Stephen Brandman on the Kiwi Collection's blog. There's a photo of the Thompson co-owner Brandman mixing it up at the Grammy awards, then after he goes on about the April 16 opening of Six Columbus (oops), he gives us the scoop on the magazine:

"Our new magazine is called 'Room 100', the current issue has Adrian Brody on the cover and inside it features such people as Justin Chambers, Olivia Wilde, Theodora Richards (daughter of Rolling Stones legend Keith Richards) and Lydia Hearst Shaw (daughter of kidnap victim Patty Hearst and heir to that media empire).

Why Room 100? Well, that is what we call the fantastic good-time room next to the Tropicana club at the Hollywood Roosevelt in Los Angeles - it is the opposite of George Orwell's Room 101 torture room in his book 1984. We will have 'Room 100' invitation-only lounges in all our luxury hotels.

Room 100 is stuffed full of advertising names of the caliber of Tiffany and Valentino."

We've got to wonder about a magazine that judges its first issue by who they have talked into taking out an ad, but our irony meter really picked up with that line about "Room 100 invitation-only lounges." Because here's a quote from earlier in the same article:

"The difference between Thompson Hotels and its competitors is that the others roll out the red carpet for celebrities. We treat regular people as rock stars and rock stars as regular people and as a result we are crammed with big names. There you go."

So if you're a regular person, you'll be treated like a rock star, well, unless you want to go to Room 100. They can't let just anybody in there you know. Feel free to read all about it in the magazine though, in your room, away from the rock stars.

Related Stories:
· Stephen Brandman at the 2007 Grammy Awards [Kiwi Collection]