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Seven Stars (Maybe) Means Not Unpacking Your Bags Yourself

April 19, 2007 at 10:44 AM | 0 Comments

We were sceptical last year when we previewed Milan's Townhouse Galleria. Seven stars? How can any hotel be perfect enough to get seven stars?

To get things straight, the Townhouse in Milan doesn't yet have its seven stars, but it claims to be the first hotel in the world to have applied to Swiss accreditors SGS to get them. Apart from having (we admit) a fairly luxurious looking website, it also claims to be "a precious jewel in the crown of Italy's fashion city" and to have "unparalleled ambience". They also provide quite impressive services like playing your favorite music in the luxury car that collects you from the airport, sending a pianist direct to your suite if you want, and providing a butler to unpack your luggage for you.

Inside the suites, the accessories are--if they live up to the website--no less impressive. Including, they say, "the best Italian coffee machines and the most sought after books", seven-star luxury means everything you want should be at your fingertips. Even for kids, apparently: illustrated fairy tale books, adventure games and jigsaw puzzles are amongst the kit they can provide. Suites can cost up to $5300 a night so we're probably talking pretty privileged kids here. Since the Townhouse Galleria opened last December, none of its guests have left reviews at TripAdvisor--is that because their WiFi doesn't work or 7-star people are not the type to share their experiences?

[Photo: Malcolmm ]

Related Stories:
· Townhouse Galleria reviews [TripAdvisor]
· Future WiFi Hell in the World's Next 7-Star Hotel? [HotelChatter]
· Milan Hotel Aiming For Ultra-Deluxe Seven-Star Rating [e-hotelier]