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Ian Schrager

HotelChatter Guessing Game: What Will Schrager Hotels By Marriott Be Called?

December 19, 2007 at 10:30 AM | 0 Comments

Listen up kiddies. It's time for another edition of one of our Guessing Games. However, this time we aren't asking you to guess the hotel--we're asking you to name the hotel.

Specifically, we want you to submit your name suggestions for the new hotel brand that Ian Schrager will unveil for Marriott sometime in 2008 or 2009. We have been tagging our news about this hotel as Schrager Hotels by Marriott, but we learned from this article that Schrager won't put his name on it. He told the NY Observer back in April that:

It won't have my name on it, but people will know I've done it.

Ooooh how mysterious.

So what do you think Ian will name his brand? Studio 54 Hotels? Probably not. Game-Changing? Possibly. Need help with your suggestions. Here is what the hotel as a brand will be about.

The concept, the brainchild of the new partners, addresses new cultural and social imperatives that Mr. Schrager says have emerged. This brand will reflect these changing lifestyles and cater to a vast underserved market of guests expecting and in turn demanding a unique experience not merely a place to sleep.

Our guess? Some funky anagram like NYLO or an Urdo word like Andaz that conveys something about art and style. Yeah, yeah we know. Ian will not be consulting us with hotel names anytime soon. But maybe he will like your ideas so drop 'em here.